Then, hit 'Invite' to select the friend that you want to join your Blend.

Tap 'Create Blend' in the 'Made For You' hub on your phone.

Whether something like this will happen or not that we'll see, but one thing is for sure, next time when you’re going somewhere with your friend, this feature will enhance the experience and make it more enjoyable. Hypothetically, the next step based on this feature could be the ability to share a favorite part of a podcast seamlessly with your friends and connect, discover, and bond over interesting thoughts or stories. Spotify wants to stay ahead of the curve, and this new feature has immense possibilities when it comes to sharing what one is listening to. They intend to acquire new users based on this feature as a new user will be able to create or join a Blend.Īccording to the product manager of Spotify, Arjun Narayen, Blend intends to create delightful experiences of discovering artists and songs with someone and to bond over how one discovered those artists.Īs audio is becoming multidimensional and more interactive, this feature pushes Spotify in the direction of becoming more of a social and interactive platform than just a personal platform. The decision to make this feature available for free users is just not out of fun. Adding to this list of features, for the premium users, Spotify has added an extra feature where the listeners can see which of the user preferences contributed to each song on the playlist. The Blend will update daily and will adapt to the listener’s stream, combining the best of Spotify’s personalization capabilities and collaborative playlist functionality. Adding to this, users will get new cover art to identify the Blend playlists, taste match scores to find a song that will determine the listening preferences compared to your friend, and sharable data stories that are unique and can be shared easily on social media.

This feature lets two users blend their musical tastes into one shared playlist made just for them.

The Blend is one of the first features in Spotify offerings that depends on multiuser personalization.

The beta version of this feature was first rolled out in July, and now this feature has been developed further. On 31st August, Spotify rolled out a new feature called Blend to its Global users.

Spotify blend beta